Chinese-born crypto entrepreneur Justin Sun has made headlines by eating the infamous banana from Maurizio Cattelan’s $6.2 million art piece, Comedian. Purchased at a Sotheby’s auction in New York, the artwork—a banana duct-taped to a wall—has been the subject of fascination and controversy since its debut.

At a news conference in Hong Kong, Sun highlighted the connection between the transient nature of the artwork and the evolving world of cryptocurrencies and NFTs. Unlike previous incidents where the banana was eaten without purchase, Sun’s act holds special significance, blending performance art with commentary on value and ownership in the digital age.

Attendees left the event with symbolic souvenirs: bananas and duct tape, a playful nod to the piece. Sun’s gesture has ignited debates on the relationship between contemporary art, blockchain, and how we define value in physical and digital spaces.